Types of Traffic
At TheTrafficBoss we excel in traffic. We generate our traffic through our own web properties, as well as our preapproved content network. Below you will find the types of traffic that we generate as well as how the traffic priced.

PRICING MODEL
CPC- All of our search traffic is sold on a CPC (cost per click) based upon targeted keywords.

CPM- All of our display traffic is sold on a CPM (cost per thousand). We accept standard IAB ad units and can also run pops, native ads via our display network.

DEVICES
All (desktop, mobile, tablet)

FRAUD PROTECTION
We have click filters that screen out fraudulent clicks. We screen for automated clicks, bots, offscreen clicks, mismatched IP’s, useragents and referrers as well as iframes and other manipulative tactics. In addition to our internal filtering, we do license 3rd party IVT detection software to ensure that our advertisers are getting the best quality traffic.

NETWORK
Our network consists of our own owned and operated sites, as well as our publisher network. We are currently generating close to 1-billion searches per/day over our entire network.

GEOS
Worldwide

TYPES OF INVENTORY
Banner Ads Traffic
CPC Search Traffic
Domain Traffic
Native Ads Traffic
Pay Per Call Traffic
Push Ads