Privacy Policy

Our Business
TheTrafficBoss is a division of UPT Media. UPT Media facilitates the buying and selling of online media advertising inventory for publishers, advertisers and advertising networks among our various divisions. We recognize privacy is important to our users. This policy describes how and why UPT Media, collects non-personally identifiable data (anonymous data) from users and website visitors, publishers and end users of publisher sites to UPT Media (http://www.uptmedia.com), and how that data will be used. UPT Media is committed to respecting the privacy of non-personal identifiable data and anonymous user data gathered.

Information We Collect
Anonymous User Information (Data)
Non-personal information is any information that does not personally identify you. We obtain non-personal information about you from information that you provide to us (anonymous information may be automatically provided to our Web servers by your computer). This information is collected when Publishers, advertisers, and ad networks use the platforms of our other divisions. Additionally, certain other information (such as cookies, described below) may be transmitted by our Web server to your computer. That information does not contain any personally identifiable information. Specific types of anonymous information are described below:

User Information
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a Web site; and tracking the number of ads served on a particular day to a particular Web site(tracking web analytics data). To do so, we collect information about the type of browser, referrer and operating system of Web site visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple Web domains owned or operated by different entities (each, a “Site”).

Cookies and Log Files
We use Cookies to serve advertisements to users. Cookies are small text files placed on your hard drive that assist us in providing a more customized website experience. It is our policy to use cookies to make navigation of our website easier for visitors. If you are concerned about cookies, most browsers permit individuals to decline cookies. For details of our cookies please refer to our user cookies. In order to properly manage our website we may anonymously log information on our systems, and identify categories of visitors by items such as domains and browser types. These statistics are used to manage the operational efficiency of our systems.

How We Use Information Collected
UPT Media uses non-personally identifiable data collected from users and website visitors in order to:

To improve the quality and functionality of the website, enhance your experience, create new services (including customized services), change/cancel existing content and services, or for other internal and statistical purposes.

To present you relevant content, marketing materials and advertisements, by analyzing your interests from the web pages you visit and online services that you use.

To provide you with support and handle inquires

To enforce our terms of use and/or EULA.

To comply with any applicable law and assist law enforcement agencies as required.

To conduct surveys and market research.

To improve the quality and functionality of the website, enhance your experience, create new services (including customized services), change/cancel existing content and services, or for other internal and statistical purposes.

To present you relevant content, marketing materials and advertisements, by analyzing your interests from the web pages you visit and online services that you use.

We may also use anonymous, statistical or aggregated information about the website’s use and share, publish, post, disseminate, transmit or otherwise communicate or make available such information, to suppliers, business partners, sponsors, affiliates and any other third party, at our sole discretion. With respect to data collected via our platforms, we may combine Non-Personal Information with data collected from other sources and disclose the Non-Personal Information and combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to Users. Examples of such data include: (a) country, city, and other geo-location details based upon the IP address of the User; (b) category and keyword information based upon the Publisher website URL; and (c) other data from advertisers and data providers that would help in ad targeting (e.g., an advertiser that wants to advertise to Users who have previously visited the advertiser’s website).

How we protect the Collected Information.
Information that we collect is stored on servers that UPT Media solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. If we learn that we have unexpectedly stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.

Changes to Policy
From time to time, we may revise this Privacy Policy. Therefore, it is recommended that you read it periodically. All substantial changes made to this policy will be notified on the website, at our sole discretion, and will take effect immediately.

Governing Law
This Privacy Policy is governed by and construed in accordance with the laws of California, USA. You agree to submit any dispute arising out of your use of this Web site to the exclusive jurisdiction of the courts of California.

Contact us
Please direct all questions in connection with this Policy via mail to PO Box 3774, Redondo Beach, CA 90277.